Release date
My game will be release February 28th the reasoning behind this choice is
that it is right in the centre of the gaming season when most games will be
released. I decided to go mid-way through as at the start of the year many
people won’t have money due to Christmas, also at this point there are no other
games like mine due for release so it will avoid any big competition from
well-known franchises. It will also be
released the video game awards so there is a chance of getting a nomination.
Contingency plan
To make sure everything goes well for my video game we will
have a plan in action to avoid any problems that could occur and slow down the
production. The main part of the contingency plan is our schedule; we have set
milestones and the contingency plan will be used to make sure we keep the deadlines
on each milestone. We will have mandatory overtime in order to get
the game completed on the shortest time scale possible, this is normal when it
comes to completing games on a deadline. By doing this we are also saving money
as the quicker the game is produced the quicker we can get it done and released
for people to buy. We will also make sure that our final deadline is a few
weeks after we think the game will be completed, this will allow for us to still
make the deadline even if we do have some slip ups. To avoid the problem of
people not turning up to work due illness or another reason, we will have a few
people extra on our team that way we can insure that the game will not be
affected by people occasionally taking time off when really necessary.
Videogame
marketing
We will announce the game at least a year in advance, when
making the announcement we will also release a short teaser trailer. This
trailer won’t last longer then 1 minute; it will feature cut scenes from throughout
the game as well clips of the gameplay.
I will also be starting up a Kickstarter page in order to raise money
for the game, this is becoming a more common way of funding games so I know it
works and is an effective way to get funds.
Another key way of marketing my game will be through YouTube; we will
upload clips from sections of the game to catch people’s attention. This is an
effective way of marketing for my game due to my target audience being younger
and always being online they will be able to see clips and the game will be
visible for everyone who is online. In
order to keep people up to date we will also keep a blog and post on social
media. By doing this people won’t forget about the game and we can keep them
interested right up until the day its released. We will set up a Facebook,
Instagram and Tumblr in order to reach all possible audience we can. We will be
posting things like character designs, level designs and sample puzzles from the
parts of the game. Closed alpha tests are going to be used to test the game, these tests
will only be available to a select few people who we will invite. Then we will
also have beta tests at a later stage, these are available to those who donate
money to the Kickstarter.
At
a later stage of development once the game is close to release, we will take
the game to exhibition shows/games conventions like Play Expo & London MCM.
We would set up a stall with posters and sample game play so that people can
all try out the final version of the game and get a good idea of the kind of
game it is. Special
edition copies of the game are going to be available for a limited time and
must be reserved due to only having a set amount of copies. The special edition
will come in a collector’s box which includes: a copy of the soundtrack,
hardback artbook, special items from each of the 7 main characters. .The final
announcement will be made a month before the games release, this will share
information about the special edition, times the game will be released and
pre-ordering information. As well as sorting out the free limited edition DLC
for those who earned the Kickstarter rewards, those who didn’t earn the
Kickstarter reward there will be a chance to buy the remaining DLC on release
date. Finally a week before the game is released the last and most detailed
trailer will be released.
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